About By Sahara

By Sahara is where timeless elegance meets modern sustainability. Founded by a South Asian girl with a deep interest and love for fashion, the brand is designed for women everywhere.

Inspired by the sophistication of 90's fashion and the evolving world around us, each collection is thoughtfully crafted with chic and forever in mind. We do this through our seasonless designs and efforts to utilise natural, organic or if not possible for the integrity of the design, recycled materials.

It’s always important to be transparent about production nowadays, and we are more than proud to be! We work with two ethical and sustainable factories that partner closely with us and each other, based in London, India, China and Spain. They support us through the entire design process, from concept to delivery, and we honestly couldn’t bring our pieces to life without them. If you’re interested in our process at all, do reach out, we love talking about this! 

Welcome to our world.

With love,
Sahara x