By Sahara is an independent womenswear label founded by Sahara.

Rooted in a love of understated femininity, the brand draws on the quiet elegance of 90s dressing: refined silhouettes, considered details and pieces that feel as relevant years from now as they do today.

Each collection is designed with intention. Fabrics are chosen for their feel, movement and longevity, while signature details and subtle finishes give each piece a distinctly By Sahara identity.

We believe in creating fewer, better pieces: clothes to live in, return to and make your own.

Welcome to By Sahara.

With love,
Sahara x